A small firm that does one thing.
Front and Center Digital exists because a specific thing changed and most businesses have not noticed yet. The decision about which companies get considered has moved. It used to happen on a results page you could see and influence. It now happens inside a conversation you are not part of, and it finishes before anyone contacts you.
We do not think this requires a large agency. It requires knowing where the answers come from, being willing to do slow work, and being honest about what can and cannot be measured. So we stayed small on purpose and we intend to stay that way.
Being findable and being chosen are different problems, and almost everyone is still solving the first one.
What other people say about you now matters more than what you say about yourself, and that has probably always been true.
Any claim that cannot be checked should be treated as marketing, including ours.
Work that compounds beats work that spikes, every time, and it is always less fun to sell.
Front and Center Digital was founded by Daryl Lim, with over a decade of experience advising B2B and industrial enterprises on search intelligence, organic acquisition, and market positioning. When generative AI shifted commercial discovery from open search engines to closed recommendation answers, it exposed how vulnerable traditional search tactics had become.
We built this practice to solve the only question that matters in AI search: whether your company gets named in the answer, or whether you disappear before the buyer ever reaches out.
We would rather be checkable than trusted.
Our measurement method is published in full, including the four things it cannot establish. Our baseline is dated before any work begins. When an engagement does not work, we write that up too.