The Shortlist Audit

Find out what AI tells your customers about you.

Thirty to fifty of your buyers’ real questions, put to six leading AI assistants across a four-week measurement window. Returned to you as unedited transcripts, an industry source map, and a formal dated baseline.

USD 1,500 to 2,500 depending on question set scope.

Initial readout & transcripts at Day 10 · Formal 4-week averaged baseline at Day 30.

Credited in full against your first month of ongoing advisory (programmes from USD 3,500/mo). Backed by our 120-day performance commitment.

Towers seen from street level, converging against a bright sky
Plate 01Thirty to fifty questions, six assistants, one measurement window. First readout at ten working days, formal baseline at week four.Programme
ChatGPT

Buyer asks

Who are the most reliable suppliers of precision-machined valve components in the north of England?

ChatGPT

Based on reputation, certifications and buyer reviews, three suppliers stand out: Company Name, Company Name, and Company Name. All three hold ISO 9001 certification and are frequently recommended in industry directories and trade forums for precision-machined valve components.

Illustrative transcript: a representative B2B buyer prompt evaluated across leading AI assistants. Three companies named. Any supplier absent from the answer is completely invisible to the purchaser.

Illustrative example while a real client transcript is being cleared for publication — the format and blur treatment match what a delivered audit looks like.

Why this is not free

Because free audits are sales calls wearing a costume, and everybody involved knows it.

No surgeon operates before the scan, and no hospital gives the scan away either. You would think less of one that did. What you are buying is a diagnosis produced by people who are paid to be accurate rather than paid to be encouraging, and the difference shows up in what it tells you.

It is also why we can afford to tell you that you do not need us, which we do more often than you would expect.

The Audit Deliverables

Your question set.

Thirty to fifty questions in your buyers' language, agreed with you before we start.

The transcripts (Day 10).

Every answer, unedited, from ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews. Delivered within ten working days.

The source map (Day 10).

The specific directories, publications, roundups and threads the assistants drew on for your category, ranked by citation frequency.

The gap list (Day 10).

Immediate evaluation of what is standing between you and being named, with honest estimates of effort versus return.

Your Shortlist Share (Day 30).

Your formal benchmark: the percentage of answers naming your firm, averaged across a four-week measurement window to eliminate volatility.

A strategic recommendation.

Including, where the evidence supports it, the recommendation to make no further investment.

Close work by hand on a piece of precision equipment
Plate 02Read by people, not scraped. Every transcript in the report was captured and checked by hand.Method

Nothing in the report is generated.

The questions are written with you. The answers are captured across our test matrix and read in full. The source map is traced by hand, one citation at a time. The initial readout and unedited transcripts are delivered in ten working days, and the formal dated baseline completes at day thirty once multi-week prompt volatility is eliminated.

This is probably not for you if…

  • You are looking for something that produces results inside a month. This does not.
  • You want the cheapest option available. Low-cost vendors charge a few hundred dollars a month for automated link spam and we will not compete with them, because what they do causes algorithmic harm.
  • Your average customer is worth a few hundred dollars and you need consumer volume rather than high-value B2B selection. The economics do not work in your favour and we will say so.
  • You would rather not know. Some owners genuinely would not, and there is no judgment in that.

You are going to find out eventually.

Either now, from a report you commissioned, while there is still time to do something about it. Or in eighteen months, from a competitor who did.

Book the audit

Book the Shortlist Audit.

If it turns out you are already in good shape, we will tell you and you keep the report.

This starts a conversation to agree the question set. Invoiced only once agreed. Protected under our Privacy Policy.